You have to consider the relevance of keywords. Relevance of the query for content optimization Are not one already prioritized in another page of your website.Demonstrate a research intention or customer need.Ideally, you should choose keywords that : There are several free and paid keyword search tools available, such as Ahrefs, SEMRush, Moz, SERPStat, etc. Keyword search volume alone is not enough. You want to compete with other sites, not with yourself, because in these cases Google will just highlight the competition and leave you to struggle on your own.ĭifferent factors must be taken into account when choosing your keywords. The goal is to optimize a page for a certain search intent that's unique to it and different from your other pages. Beware of keyword cannibalization when you DIY
#REDACTOR SEO HOW TO#
Imagine how surprised you'd be if you are looking for a very specific term and end up on a broad landing page telling you ALL about web marketing but not much about how to improve your search engine performance. We want to talk about SEO with folks that are looking for SEO services. That keyword could be a secondary keyword for some of our website pages, but the one page we will optimize for it will be our SEO Services page specifically. These spots are : meta title, meta description, H tags (your titles) and the beginning of sentences. So we'll try to sprinkle this term in our priority page for this query in the spots that search engines value a bit more than the rest.
Ideally, we need to showcase our expertise and get visibility on a term like "Montreal SEO agency" or "SEO professionals".
We run a two-person marketing agency in Montreal. How do I add the keywords ? DIY SEO Tutorial
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