Then it continues to gradually rise reaching a 65% open rate within the first 12 hours. The number then doubles within the first 15 minutes, and again after 30 minutes and 60 minutes. And it is not the be-all and end-all of your marketing campaigns.ĭuring our recent study, it was revealed that up to 2% of all emails are opened within five minutes. However, email newsletter statistics are not always as clear as night and day. And if the response is not great, then it can dampen the mood. Afterall, a considerable amount of time is spent in preparing content for campaigns. Marketers are always interested in knowing whether their emails are being opened or not. How could they not? Email marketing is an important aspect for all businesses. With that said, email newsletters will continue to serve their purpose. And this number will also continue to rise by approximately 4% annually. Over 319 billion emails were sent and received in 2021, daily. There are currently 4 billion daily email users and this figure is expected to rise to 4.6 billion by 2025. Furthermore, entrusting subscribers in becoming a customer and making a purchase at some point. Newsletters generally contain valuable content that help build loyalty and rapport with subscribers. This mainly includes, but is not limited to, products and/or services.
And its sole purpose is to keep subscribers informed and updated with all things relevant to a company/brand. And as a result, we conclude what these statistics reveal, and the value email marketing has to offer.Įmail marketing has been around for quite some time now. Here, at MarketingPlatform, a recent study conducted of our statistics shows that up to 88% of all opened emails are opened within 24 hours.īut what impact are these emails having and are they true in meeting expectations? In this article, we take a deeper look into email newsletter statistics. Businesses rely on these statistics, especially when it comes to analyzing and forecasting for future budgets and campaigns.įor email marketing, email newsletter statistics are crucial in understanding the performance and success of marketing campaigns. Since the inception of email marketing these statistics have been a center piece for online marketing campaigns. Email newsletter statistics are always on the minds of marketers.
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